How to kick start Sustainability as a beginner

Starting sustainability often feels like climbing a mountain. Net Zero targets, complicated jargon, and long reports can put businesses off before they even begin. But the truth is: you don’t need to do everything at once – you just need to start.

Here’s how to make the first 90 days count:

1. Focus on the big wins

Not everything matters equally. Most SMEs will find that energy, waste, and travel account for the majority of their environmental impact. Instead of worrying about every detail, look for actions that give the biggest immediate return. For example:

• Switching to a renewable energy tariff.

• Replacing old lighting with LEDs.

• Introducing a basic recycling or waste segregation system.

2. Set one clear, realistic goal

Rather than trying to write a full sustainability strategy straight away, set one achievable target. For example:

• “Cut electricity use by 10% in the next 12 months.”

• “Reduce waste disposal costs by 5% this year.”

A simple target keeps the focus on action, not paperwork.

3. Start measuring something – anything

Measurement doesn’t need expensive software. Start by:

• Taking monthly meter readings.

• Recording waste bills.

• Tracking staff travel mileage.

This builds a picture of where you are now, which makes future decisions easier.

4. Involve your team early

Sustainability works best when staff feel part of it. Ask for ideas, run a quick poll, or add “sustainability suggestions” to team meetings. People are more motivated to help when they’ve had a say.

5. Use simple tools

There are free calculators, smart meters, and platforms like Sustemic to guide you. Pick something straightforward so you can spend time acting, not researching.

The takeaway:
Start small, focus on habits, and build confidence.
Your first steps should be about creating momentum – not perfection.